FROM BAR & SHIELD TO BOLD BLOCK: HARLEY'S LOGO EVOLUTION TRANSFORMING

Harley-Davidson’s iconic logo has evolved over the decades, mirroring the company’s growth. From its humble beginnings as a simple bar and shield symbol, it has grown into a bold block that represents the American dream. Early iterations of the logo displayed a stylized bar and shield motif, often paired with the company’s name. As Harley-Da